Ford F-150 Lightning Wins North American Truck of the Year

PONTIAC, Mich. – The Ford F-150 Lightning electric pickup has been named the 2023 North American Truck of the Year, beating out finalists Lordstown Motors Corp.’s Endurance pickup EV and the Chevrolet Silverado ZR2 for the top prize.

The North American Car, Truck and Utility Vehicle of the Year award winners were announced Wednesday during a joint press conference with the Detroit Area Dealers Association and Automotive Press Association at M1 Concourse. 

The Acura Integra was named the North American Car of the Year, while the Kia EV6 was awarded the North American Utility Vehicle of the Year, the organization said.

This year’s NACTOY awards began with 47 eligible vehicles, which jurors later narrowed in three rounds of independently verified voting to 26 semifinalists, nine outstanding finalists and the 2023 winners. 

Throughout the year, NACTOY jurors spent hundreds of hours test driving, researching and evaluating vehicles on automotive innovation, design, safety, performance, technology, driver satisfaction, user experience and value to cast the votes that named the 2023 NACTOY award winners.

Fifty automotive journalists from a wide variety of print, online, radio and television media outlets in the United States and Canada served as judges.

“This year showed the unprecedented variety of vehicles on sale today, including reborn models of iconic nameplates, numerous electric vehicles, thrilling high performance or off-road vehicles, impressive luxury products and even all-new manufacturers,” said NACTOY President Gary Witzenburg.

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