GM Launches EV Live Website
DETROIT — General Motors Co. has introduced a new tool to help consumers better understand electric vehicles and encourage EV adoption.
On Monday, GM launched EV Live, a new interactive website designed to educate the public about EVs by connecting with EV specialists online.
“Addressing common misconceptions about EVs will accelerate widespread EV adoption,” said Hoss Hassani, GM vice president of EV Ecosystem. “We saw a need for accessible, credible and engaging sources of information to empower consumers to adopt EVs and appreciate their many benefits.”
Anyone can schedule a free, live tour with an EV specialist, or start an on-demand live tour, pending availability, by logging on to evlive.gm.com.
Live tours will initially be offered in a one-on-one format, while group tours will become available later this year. The site will also offer prerecorded sessions in the future.
EV Live allows anyone to connect with an EV specialist from any internet-connected mobile or desktop device, GM said. These EV specialists will answer EV-related questions in real time and give virtual tours of the EV Live studio, which houses real EVs and dynamic displays of home charging, public charging, battery technology, sustainability, commercial applications, EV apps and more.
EV specialists can also guide participants through the home charging installation process and refer them to certified installers.
“With EV Live, we’re making it easier to learn about the EV experience. Whether you’re curious or skeptical, an experienced owner or brand new to EVs, the experts at EV Live are here to help.”
EV Live will also help prepare GM dealers, employees, fleet and commercial customers, utilities and third-party collaborators for the all-electric future.
During live tours, an EV specialist will answer questions directly from participants through voice or text chat. The EV specialists have two-way audio equipment and one-way live video. Participants can hear and see the EV specialist, while the EV specialist can hear, but not see, the participant.
EV specialists are available Monday through Thursday from 9 a.m. to midnight ET, Friday 9 a.m. to 9 p.m. ET, and Saturday and Sunday from 11 a.m. to 7 p.m. ET.
“EV Live lets us meet people where they are and have a real conversation about electrification,” Hassani said. “We’re selling the EV experience, rather than specific EVs.”
Over the next three years, GM plans to introduce 30 new EV models built on the Ultium platform. It is also investing $750 million in charging infrastructure through its Ultium Charge 360 and plans to install 3,250 DC fast chargers through partnerships with Pilot Co. and EVgo by 2025.
These efforts are complemented by GM’s Dealer Community Charging Program, which is expected to add up to 40,000 Level 2 chargers in local communities across the U.S. and Canada.
“GM wants to be the company that puts everyone in an EV, and we understand that vehicles are only part of the equation,” Hassani said. “With EV Live, we’re giving everyone the opportunity to confidently navigate the world of EVs.”
Published by The Business Journal, Youngstown, Ohio.