HBK Adopts ‘Anticipatory Organization’ Training Program

CANFIELD, Ohio — HBK CPAs & Consultants reports it has adopted a training program that provides certified public accountants and financial advisers with skills crucial to anticipating business and industry disruptions, problems and related solutions.

The program, “The Anticipatory Organization: Accounting and Financial Edition,” was developed by Daniel Burrus, an author described by The New York Times as “one of the top three business gurus.” It teaches professionals how to identify and act on “hard trends” (trends that will happen) and more easily manipulate “soft trends” (trends that might happen).

“Instead of trying to meet your customers’ traditional expectations, you can create higher value by predicting their biggest future problems and helping solve them,” says Burrus. “To create the best products and provide the best services, a company must correctly gauge what trends, environments and situations will address their customers’ current and future unmet needs. With AO, accounting firms have discovered how to rise above the competition by predicting what their clients will need before they need it — and then providing them with a solution at just the right time.”

Christopher M. Allegretti, managing principal and CEO of HBK, says his firm embraced “Anticipatory Organization” to create a future view that benefits the firm — and its clients — in an entrepreneurial way.

“The financial services business is undergoing fundamental change,” he says. “We are being digitally disrupted. In order to remain competitive, to stay relevant, even to survive in this age of exponential change, HBK must adopt an anticipatory mindset, a future view based on the hard trends we see shaping our future, and use those insights to help our clients capitalize on the opportunities that accompany digital disruption.”

HBK recently completed the first phase of AO training and is set to launch the second phase this summer, Allegretti says.

Copyright 2024 The Business Journal, Youngstown, Ohio.