Company News

House One to Feature Baird Brothers for DIY Project

CANFIELD, Ohio — A new digital brand from This Old House will prominently feature multiple products from Baird Brothers Fine Hardwoods in a DIY home makeover project.

Hosted by Jenn Largesse, House One provides complete, step-by-step video and online content for DIY home projects. Largesse, who resides south of Cleveland, will complete the project in her own home. The project includes several elements, including a full wall of built-ins flanking an antique box mantel, according to a release from Baird Brothers.

“This opportunity is unique because House One is part of the This Old House brand, but its host is [basically] located right in our own backyard,” said Steve Stack, sales director at Baird Brothers.

Each month, House One reaches more than 1.4 million unique visitors through social media, ThisOldHouse.com and its own website, House.one, according to the release.

“Jenn’s projects reach an incredibly wide audience, which is important for us as a company because our products can be used by nearly everyone,” said Stack. “Whether you’re a seasoned professional or a novice looking to get your feet wet on a small DIY project, we have the knowledge and in-stock product lines to get the job done.”

In July, Baird Brothers announced it would partner with This Old House Ventures LLC for the second year in a row to install woodwork at the Idea House project in downtown New Canaan, Conn.

Published by The Business Journal, Youngstown, Ohio.