Innis Maggiore Names Becker Media Director

CANTON, Ohio — Innis Maggiore this week announced the hiring of Janice Becker as media director.

Becker will lead the ad agency’s media-related activities, including strategy, research, planning, buying, negotiating, and reporting. She also will lead the digital marketing team, including search engine optimization, paid search, content marketing, programmatic, marketing automation, and social media.

She brings more than 20 years of sales and marketing expertise to Innis Maggiore, most recently serving as regional digital sales manager for USA Today/Gannett. There, she was responsible for strategizing and executing marketing efforts in five cities in three states as she developed, implemented, and optimized multi-channel advertising efforts. She previously served as marketing communications manager for Sinclair Broadcasting Group.

Becker is certified in Google Analytics, Advanced Google Analytics, Google Search, and Google My Business, and she earned recognition as a Digital Sales Expert.

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