iSynergy Case Study: Factory Direct Siding

How can a company build an impressive digital presence from scratch?

In this episode of Digital Success Stories, iSynergy CEO Steve Cross introduces Tod Newman, sales and marketing manager at Factory Direct Siding. Newman shares how iSynergy optimized Factory Direct Siding’s digital presence, resulting in more leads and more sales for the company.

Based in Poland, Factory Direct Siding is a direct-to-consumer manufacturer of premium vinyl shake siding.

“The number one problem that iSynergy helped us overcome was getting us noticed,” says Newman. “The new website has made my life a lot easier when it comes to getting in contact with people and hearing their feedback.”

The team at iSynergy used additional channels like Pinterest and Google Ads to overcome the challenge of getting the brand new website noticed and attract customers. Jessica Ashcroft, digital marketer at iSynergy says that these efforts alone resulted in 30,000 visitor sessions per month and 200 combined leads, sales and calls.

Another challenge iSynergy faced was building an e-commerce solution that could scale quickly and easily as Factory Direct Siding’s reach grew from a regional audience to a national audience.

“There are a lot of factors to consider during development,” says Nick Miller, interactive director at iSynergy. “These include traffic, shipping matrices and order throughput that must be built to function at their highest level.”

To learn more, watch the video above.

About iSynergy
iSynergy is an integrated digital marketing agency with a laser focus on maximizing ROI for clients. We achieve high revenue-driving success across lead generation, e-commerce, and full funnel campaigns. iSynergy is an industry leader in programmatic advertising, search engine optimization (SEO), social advertising, search engine marketing (PPC), inbound marketing and growth strategy development. We focus on building scalable, efficient campaigns that deliver results.

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