iSynergy Case Study: Holloway Insurance
How can a small, family-owned business outrank national competitors in Google search results?
“To sum up this case study, it’s all about SEO,” says Steve Cross, CEO and creative director at iSynergy in Canfield.
In this episode of Digital Success Stories, Cross is joined by Jessica Holloway, manager of Holloway Insurance, to discuss how search engine optimization and a strong digital presence create organic lead generation.
Based in Columbiana, Holloway Insurance is a locally owned, independent insurance agency specializing in personal, home, auto, umbrella and business insurance coverage.
“Our old website was very basic,” says Holloway. “We didn’t have a lot of ways for customers to reach us.”
She identified the limitations set by the company’s small digital presence, and how working with the team at iSynergy resulted in better connections with current and prospective customers.
The new website has been optimized using keyword research and citation building, allowing Holloway Insurance to catapult to the top rank in Google search results.
“Our SEO has dramatically improved,” Holloway says. “We are number one on Google, beating out national carriers and other local carriers, and we’re really excited about that.”
The new website also allows clients to easily contact the company, which has resulted in more qualified leads.
“iSynergy makes our job easier because we are able to focus on what we do best, which is insurance,” says Holloway. “We have dramatically boosted our presence, which helps us serve our community better.”
To learn more, watch the video above.
iSynergy is an integrated digital marketing agency with a laser focus on maximizing ROI for clients. We achieve high revenue-driving success across lead generation, e-commerce, and full funnel campaigns. iSynergy is an industry leader in programmatic advertising, search engine optimization (SEO), social advertising, search engine marketing (PPC), inbound marketing and growth strategy development. We focus on building scalable, efficient campaigns that deliver results.
Copyright 2023 The Business Journal, Youngstown, Ohio.