iSynergy Case Study: Youngstown Live

Is your company looking to boost website traffic, keyword rankings, visibility and structure for better results?

“A properly structured website sets you up for digital success,” says Steve Cross, CEO and creative director at iSynergy in Canfield.

In this episode of Digital Success Stories, Cross is joined by Linda Macala and Tara Mady of Youngstown LiveMahoning County Convention and Visitors Bureau to discuss how a high-performance website improves functionality and engages visitors in an impactful way.

Youngstown Live is a destination marketing organization that promotes tourism in Youngstown and Mahoning County.

“Our marketing strategy is to hit people outside of our area, who may not be familiar with what we have to offer here,” says Macala, executive director of Youngstown Live.

Mady, assistant director of Youngstown Live, identified the limitations set by the organization’s previous website.

“We used a lot of coding to make it look the way we wanted, but it made it very difficult to update the home page,” Mady says. “I was very limited in what I could do. Even routine, day to day work became very time consuming.”

The new YoungstownLive.com, created by the team at iSynergy, features an easy to use drag-and-drop interface, allowing Mady to quickly and easily make additions and edits.

iSynergy also improved the site’s organic visibility through schema markup, a type of code that improves search engine results.

“iSynergy’s solution made an immediate impact,” says Mady. “We saw our monthly website traffic nearly double within the first the first year and our search keywords increased from 5,100 to more than 25,000.

To learn more, watch the video above.

About iSynergy

iSynergy is an integrated digital marketing agency with a laser focus on maximizing ROI for clients. We achieve high revenue-driving success across lead generation, e-commerce, and full funnel campaigns. iSynergy is an industry leader in programmatic advertising, search engine optimization (SEO), social advertising, search engine marketing (PPC), inbound marketing and growth strategy development. We focus on building scalable, efficient campaigns that deliver results.

Copyright 2020 The Business Journal, Youngstown, Ohio.