JAC Partners with 898 to Promote Y Live Concert
YOUNGSTOWN, Ohio – JAC Live has partnered with Canfield-based 898 Marketing to promote Y Live, a concert at Stambaugh Stadium in August featuring Florida Georgia Line.
“Eric Ryan and JAC Management are well-known in the area and the entertainment industry around the country for delivering global entertainers and icons who create experiences nothing short of unforgettable,” said Jeff Ryznar, owner of 898 Marketing, in a release. “Y Live is a different kind of event and we have helped Eric Ryan and his team to see it requires a different type of approach to ensure its success.”
898, whose responsibilities include developing a social media strategy and analysis of fan engagement and ticket sales, provided similar services for last year’s concert featuring the Zac Brown Band. For that show, Ryznar said, 898 Marketing delivered an eight-to-one return on investment and more than 3 million digital impressions.
“A big reason we decided to partner with 898 Marketing was accountability,” said Eric Ryan, owner of JAC Management Group. “We work with a variety of marketing companies who talk about delivering results, but last year, 898 Marketing clearly showed why their creativity in both the messaging but how to market was a difference maker for this show. We know this show will be even bigger this year and trust 898 Marketing to be a partner of ours in making that a reality.”
Y Live will be held Aug. 11 at Stambaugh Stadium. For more information, visit YLiveMusic.com.
Copyright 2022 The Business Journal, Youngstown, Ohio.