Kosar Teams Up with iSynergy to Market New Coffee Brand
CANFIELD, Ohio – Digital marketing agency iSynergy recently added Bernie Kosar’s new coffee line, Kosar Coffee, to its client roster.
Kosar Coffee infuses arabica beans with vitamin D and resveratrol, a patented process designed to boost the immune system, protect against chronic disease and strengthen heart health, in addition to other benefits, a news release states.
A TV commercial starring Kosar, produced in part by iSynergy and filmed in Canfield, will air in the Youngstown and Cleveland markets during the Cleveland Browns playoff game against the Houston Texans on Saturday.
Working on a short deadline to launch the website before the end of 2023, iSynergy made kosarcoffee.com live Dec. 14.
“I’ve felt the amazing benefits of this coffee for myself, and I’m excited to share it with the world,” said Kosar, a Boardman native and former Browns quarterback. “iSynergy is a great marketing partner, helping us with whatever we need, from filming TV commercials to pushing my website live. I look forward to a long relationship with them.”
Kosar and his team approached iSynergy to develop the new product’s website, manage social media profiles, produce media content and provide ongoing marketing strategy.
“We’re honored to work with Bernie Kosar and all of those involved with Kosar Coffee,” said Steve Cross, owner and creative director of iSynergy. “Our web developers were put to the test when it came to getting the site live under a short deadline. Our social team is busy communicating with fans and promoting the new product line, and our in-house video department worked diligently with Kosar’s team to produce the commercial that will air this weekend.”
Published by The Business Journal, Youngstown, Ohio.