Lordstown Motors Announces Joe Burrow as Celebrity Spokesman

LORDSTOWN, Ohio – Lordstown Motors Corp. has announced a partnership with Cincinnati Bengals quarterback Joe Burrow, making the football player the company’s first celebrity spokesperson.

The startup automaker announced the deal with the Athens native and Heisman Trophy-winning quarterback on Twitter Tuesday morning. 

“We’re proud to announce our partnership with pro quarterback & all-humanitarian person Joe Burrow,” Lordstown Motors said in the tweet. “Joe is all about what we’re all about” hard work, endurance, loyalty to home and sustainability – driven by the desire to be the best & to make the world a better place.”

In an attached image of Burrow – who’s sporting a Lordstown Motors T-shirt – he says, “I was taught if you want something better, work for it.”

In a video posted shortly after, Lordstown Motors CEO Steve Burns said, “While we’re both in our rookie year, we’ve both worked hard to be in a position to do really well. It was a perfect fit and we’re really excited to have him. Culturally, he fits great with us. Everybody that knows Joe understands very quickly his high spirit, his desire to win and his work ethic.”

Burrow spent two years as a backup at Ohio State University before transferring to Louisiana State University. In 2019, he led the Tigers to a national championship with a six touchdown performance that earned him the title game’s MVP award. He also won a slate of awards including the Heisman Trophy. In the NFL Draft, he was selected first overall by the Cincinnati Bengals. This season, he has started all four games for the pro team.

During his Heisman acceptance speech, Burrow talked about the poverty and food insecurity of his hometown, which led to $450,000 in donations from more than 13,000 donors nationwide. After signing his rookie contract, Burrow said he plans to save all of his contract money and live through income from endorsement deals.

Lordstown Motors is currently renovating the former General Motors Lordstown Complex to manufacture its Endurance pickup truck, which the company says will be the first battery-powered pickup on the market. A few weeks ago, it announced it had hit 40,000 preorders. The truck is expected to hit the streets next summer.

Copyright 2020 The Business Journal, Youngstown, Ohio.

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