Lordstown Motors to Unveil Endurance Week of June 22

LORDSTOWN, Ohio – Lordstown Motors will unveil its Endurance electric pickup truck during a company meeting the week of June 22, CEO Steve Burns said Monday.

The truck was initially set to be unveiled this week during the North American International Auto Show in Detroit, but the event was canceled due to the coronavirus. 

A video of the unveiling will be released to the public by the end of the month, Burns said.

“It’s not how we’d envisioned unveiling the Endurance, but in the absence of being able to gather a large crowd to see it in-person, this is the next best thing,” he said in a letter published on the automaker’s website.

Other work for the electric-powered pickup truck is progressing, according to Burns. The company is finalizing the prototype vehicle battery and preproduction on a semi-automated battery line is expected to start later this year. Retooling the body shop will begin this week now that the integrator has been chosen. Integrators have also been chosen for general assembly and stamping, he said.

In May, Lordstown Motors announced a deal with Elaphe Propulsion Technologies to develop the Endurance’s in-wheel motors. Elaphe and Lordstown Motors are starting work on engineering the manufacturing line at the plant. 

“The progress made so far is a testament to the fact that we started in a fully equipped 6 million-square-foot plant, which meant we were able to get to work right away creating the lines we need to build the Endurance,” Burns said. 

Burns also announced Lordstown Motors’ first three board members: Jane Reiss, Steve Schrader and Dale Spencer.

Reiss is managing partner at MerchantCantos in New York City and previously served as chief marketing officer and chief brand experience officer at international advertising network Grey. She also served as chief marketing officer for New York City during Michael Bloomberg’s time as mayor.

Schrader is chief financial officer of Workhorse Group Inc. He has more than sixteen years of CFO experience in public and private companies in manufacturing, health care and utilities. Prior to joining Workhorse, he was CFO of Fuyao Glass America, a Dayton-based company specializing in automobile glass manufacturing.

Spencer is the former vice president of automotive maintenance and engineering at UPS, where he oversaw fleet duty cycles, maintenance and innovation. He currently serves as a technical advisor on the board of directors of the North American Council for Freight Efficiency.

Copyright 2022 The Business Journal, Youngstown, Ohio.