Tech Drives Change in Local TV News
Dave Coy, president and general manager for WKBN-TV, WYTV and WYFX-TV, says the networks saw a boom in 2020 due to interest in the pandemic. He gives his take on the local TV news market, competition and how his stations are adapting to the changing landscape with new marketing products.
He says the NexStar Media Group, the owner of the stations, provided various behind-the-scenes improvements to increase digital interest.
“Yes, we cover news of the day but we also have an obligation, and we think we do a pretty good job at follow-up and trying to put a little bit of perspective, when possible, on what does this mean for you sitting at home?”
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