Micro Doctor Marks 30 Years with Upgraded Office
WARREN, Ohio – Approaching their 30th anniversary, information-technology company Micro Doctor IT in Warren has rebranded and remodeled.
The company held a ribbon cutting on its refurbished offices Wednesday, welcoming in business partners and Trumbull County commissioners.
“It’s very difficult to attract good people in the IT world,” said Micro Doctor President Mark Richmond. “We want our business to be employee friendly. We added a kitchen and brought in snacks, bought a new refrigerator, installed a new drinking water system and built new cubicles.”
The changes, he added, are part of an effort to attract talented technicians in a “very competitive” market.
With the new office comes a new name as well, Richmond said, the first major update to the business’ branding since it was founded in 1989.
“It took a long time to figure out that you need to have a brand that tells people what you do,” he said. “The name of the company was Micro Doctor Inc. with a [slogan] that said ‘corporate solutions center’ and nobody knew what it meant. We took Micro Doctor Inc and changed it to Micro Doctor IT with the tag line of ‘Empower your business.’ ”
Started as a technology company installing point of sales systems for video stores, Micro Doctor changed as technology advanced, eventually becoming a managed services provider that oversees a client’s network needs remotely and functions essentially as an outsourced IT department.
Richmond said that many businesses try to do their networking on their own, through things like “buying a home router at Best Buy,” rather than rely on the expertise of IT firms.
“We have found that if you need to protect yourself from viruses, ransomware and down time, you need a professional company that does this full time,” he continued. “We can typically provide a service for less money than the typical inside hire once a company gets to be from 30 to 50 employees.”
The tech company is looking to grow after showing revenue of more than $2 million last year.
“We look at key indicators of how we are doing, we want our technicians to feel like they are part of our growing company and want them to be able to see their contributions,” said Dave Daichendt, vice president of operations. “They can readily see where they are at with our new system of monitors. We are all about inclusion and employee awareness with more comfortable facilities.”
Richmond is also looking at expanding the staff to 20, up from 13.
“We are looking to schools like [Youngstown State University] and Kent State,” he said. “The need is really in the areas of networking, not just programming.”
Pictured: Cassidy Sustak, Micro Doctor IT service coordinator; Megan Augustine, Micro Doctor marketing and vendor engagement manager; Erica Richmond; Mark Richmond, Micro Doctor president; Frank Fuda, Trumbull County Commissioner; Maria Cerni, membership director, Trumbull Country Club; and Mauro Cantalamessa, Trumbull County Commissioner celebrated the 30th anniversary of Micro Doctor Wednesday.
Copyright 2022 The Business Journal, Youngstown, Ohio.