New Hires, Website for Palo Creative in 2020

YOUNGSTOWN, Ohio — Celebrating its 20th anniversary, Palo Creative announces three new team members and has launched a new website.

Joining Palo Creative are Scott Tolliver, Payton Maurer and Kyle Murray, who bring a wealth of knowledge and experience to the advertising and digital marketing agency, says President and CEO Rob Palowitz. Their insights and skills will help clients expand their reach, and they share a universal goal in helping the agency empower businesses with the strategy, tools and tactics to grow, he says.

“Bringing aboard experienced and motivated talent is a core value I take seriously, as I interview vigorously with crucial and complex questions testing one’s capacity to be a critical thinker,” Palowitz says. “New team members play a critical role in showcasing our ability to deliver smart marketing tactics to solving real challenges.”

Tolliver, senior account manager, brings more than 15 years of experience. He’s worked with businesses, such as Diebold Nixdorf, to solve organizational inefficiencies through strategic development, branding and multichannel marketing campaigns, according to a company release.

Maurer, Palo’s new digital marketing analyst, specializes in managing marketing budgets, online pay-per-click campaigns and analyzing the data to create cost-effective ads. With an engineering background, she brings attention to detail and a level of analysis unmatched in her new role, the release states.

A Youngstown State University graduate, Murray joins Palo as a web developer. He will help maintain client websites, develop new sites and deliver corporate web-based communications for some of the agency’s largest clients.

Together, they played an integral role in helping to launch Palo’s new and improved website at PaloCreative.com. The site showcases Palo’s differentiators, expertise and sophistication, features new branding as well as a chat feature tied into marketing automation, Palowitz says.

“This was a project more than a year in the works to conceptualize a vision and voice of mine, delivering a website that wasn’t just aesthetically pleasing, but changes the way businesses view and research marketing strategies and industry insights,” Palowitz says. “I wanted to ensure the site conveyed our new messaging and approach of who we help grow, as well as provide real substance that builds and backs the creditability aspect of what we do.”

Pictured: Kyle Murray, Payton Maurer and Scott Tolliver are the latest hires at Palo Creative.

Copyright 2022 The Business Journal, Youngstown, Ohio.