Ohio Resuscitates ‘The Heart of it All’ Tourism Slogan

COLUMBUS, Ohio – The state is once again “The Heart of it All.”

While celebrating Ohio Tourism Day in Cleveland on Wednesday, Gov. Mike DeWine announced that the “Ohio, The Heart of it All” slogan will once again be used to promote the state not only as a great place to visit, but also as a great place to live, learn, work and raise a family. “Ohio, The Heart of it All” was the state’s tourism slogan from 1984 to 2001.

“As Ohio evolves into a powerhouse for technology and innovation, we’re looking at the classic “Ohio, The Heart of it All” tagline in a new way,” DeWine said. “Our state is thriving, and we want the world to know that Ohio is the heart of technology, the heart of opportunity, the heart of adventure and the heart of family. This is a brand for all of Ohio, uniting everything we love about our great state under one powerful phrase.”

The new logo and refreshed brand will be promoted through social media posts, radio and brand videos running on broadcast, Connected TV and YouTube set to the song “Must be the Love” by Wesley Bright & The Honeytones, a soul band from Akron. 

“Tourism is big business in Ohio, but it’s only part of the puzzle,” Lt. Gov. Jon Husted said. “We want to be champions for the state of Ohio. Moving forward, we’re going to be more intentional about attracting not only visitors, but also people who want to live, learn and work here.”

In 2022, Ohio’s tourism industry saw a record $53 billion in visitor spending and supported 424,339 seasonal, part-time and full-time jobs.

Published by The Business Journal, Youngstown, Ohio.