Palo Creative to Run Talmer Ad Campaign

YOUNGSTOWN, Ohio – After working together on this autumn’s “Championship Dreams” ad campaign, Talmer Bank and Trust will continue working with Palo Creative in the first quarter of 2016, the two companies announced Wednesday.

“It’s been invigorating to work with an agency that produces fresh ideas, and we’re looking forward to rolling out next year’s efforts,” said Talmer’s chief marketing officer, Shellie Maitre, in a release.

The Championship Dreams campaign featured radio spots, print advertisements, a social media campaign and in-store ads for the bank’s 83 offices in Ohio, Illinois, Michigan, Indiana and Nevada.

“By leveraging the area’s love for football, we believe we’ve helped Talmer attract new customers while strengthening its rapport with current customers,” said Chris Span, the project leader at Palo Creative.

The 2016 advertising campaign will feature “fresh marketing concepts for Talmer’s personal and business banking services and products,” Palo President Rob Palowitz said in a prepared statement.

Copyright 2022 The Business Journal, Youngstown, Ohio.