Company News

Palo Launches New Client Websites

YOUNGSTOWN, Ohio — Palo Creative announced Wednesday the launch of custom-designed websites for four of its customers: KV Electric LLC in Niles, North American Waste Solutions in Youngstown, Preferred Care Counseling, which has offices in Poland, Columbiana and Warren, and Cherry Optical in Melvindale, Michigan.

In a company release, Palo’s president and CEO, Rob Palowitz, said the agency’s work included digital strategy and marketing campaigns to ensure increased web traffic and lead generation.

“Businesses need to transition away from stagnant websites to living and breathing sites featuring SEO-friendly content as well as being optimized for mobile devices and following protocol of Google’s ever-changing algorithm updates,” Palowitz said. “These custom websites build on Palo’s already successful track record of delivering breakthrough data-driven and customer-centric insights for an array of organizations and industries.”

The websites blend “compelling graphic art and visual imagery” with advanced functionality that’s simple to navigate, according to the release:

Cherry Optical’s website promotes the company’s selection of brands and manufactured prescription lenses to increase market awareness among optometrists and eye care professionals.

KV Electric’s homepage “pops with color and features a stunning design,” that allows for easy navigation and request of a free consultation with a click.

The website for North American Waste Solutions showcases the versatility of the waste management broker and allows users to easily get a quote.

Preferred Care Counseling‘s site is responsive to any device and includes open access to clinical services, counselor and social worker information and downloadable patient forms.

These website launches follow the launch of Alpha Technologies’ website, in which Palo built a site for the United States and a separate site for China, Palowitz said.

Published by The Business Journal, Youngstown, Ohio.