Panera Launches Blooms of Hope for Autism Campaign

WARREN, Ohio – Covelli Enterprises, the largest franchisee of Panera Bread, is partnering with Potential Development for the Blooms of Hope for Autism campaign in recognition of Autism Awareness Month. 

From Monday through April 21, Panera will donate to Potential Development $1 from each of its shortbread tulip cookies sold at the seven participating locations in the Mahoning Valley.

“Potential Development makes an incredible impact on the lives of individuals with autism by empowering them with skills to reach their fullest potential in life,” said Sam Covelli, CEO of Covelli Enterprises. “We are so thankful to have an amazing school like Potential Development right here in the Mahoning Valley, and always look forward to partnering together each April. We owe the success of this special campaign to our loyal customers, employees and communities for their continuous support each and every year.”

Since 2010, Covelli Enterprises has donated more than $2.25 million in the areas it serves to support various autism organizations, schools and centers in providing services, scholarships, research, treatment, advocacy and resources for families, a news release states.

Potential Development will also benefit throughout April from Panera’s Operation Dough-Nation program, which allows customers to make monetary donations in boxes located at the registers in Panera bakery-cafes.

“Potential Development is continually strengthened by our ongoing partnership with Covelli Enterprises,” said Paul Garchar, CEO of Potential Development. “The Blooms of Hope for Autism campaign is another significant way that Panera Bread supports our school, mission and families. Their commitment to furthering autism awareness, not just during April but throughout the year, helps us achieve the goal of increasing global understanding and acceptance of people with autism. We are deeply grateful to Covelli Enterprises for their generosity.”

Panera’s seasonal tulip cookie is an all-butter shortbread cookie shaped like a tulip and decorated with pink, yellow and green icing for spring.

The cookies can be purchased at Panera locations or on its website and app for pickup and delivery.

Pictured at top: Danielle Covelli, marketing director at Covelli Enterprises, and Sam Covelli, CEO of Covelli Enterprises.

Published by The Business Journal, Youngstown, Ohio.