NEW CASTLE, Pa. — Pizza Joe’s is celebrating 40 years in business with something old and something new.
The pizzeria chain that opened Nov. 10, 1980, is marking its anniversary with a new low-carb cauliflower crust as well as the return of its Hot & Zippy sauce, which debuted in 2005. The intent is to “kick off the year with great social media conversation” and to attract new and long-time customers with the menu additions, says Katie Seminara-DeToro, chief marketing officer.
“The intent with the low-carb cauliflower crust was that we might be able to reintroduce customers to Pizza Joe’s that stopped eating our pizza due to dietary restrictions or food conscious choices,” Seminara-DeToro says. “We tested a variety of products for nearly a year and feel really great about the low-carb offering for our customers.”
The 10-inch round cauliflower crust has four net carbs and is gluten-friendly, according to a company release. It can be ordered with any topping combination, particularly the company’s veggie pizza, Seminara-DeToro says.
“Our veggie pizza is our most popular specialty pizza and the flavor profile pairs really well with the new cauliflower crust,” she says.
The Hot & Zippy Sauce is a version of Pizza Joe’s traditional sauce blended with jalapeños, chili flakes and other spices. It will be available throughout the entire anniversary year.
“Hot & Zippy Sauce packs a heat level that is sure to hit the spot for those seeking spicy bites,” Seminara-DeToro says. “The first time we launched this sauce, social media was just getting started, and we feel like it’s not only a more conversational world, but also a spicier world with introduction of a variety of hot sauces and spicy food challenges.”
For more on Pizza Joe’s 40th anniversary and its history, and to download a digital version of its anniversary calendar featuring specials and coupons, visit PizzaJoes.com.
Published by The Business Journal, Youngstown, Ohio.
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