PNC Extends Grow Up Great Initiative to $500M

PITTSBURGH – The PNC Financial Services Group today launches its 15th anniversary celebration of PNC Grow Up Great, announcing an additional $150 million to extend the program that supports high-quality early learning for young children. The program is now a $500 million initiative benefiting 40 markets.

“The workplace of tomorrow will require skills and knowledge we can’t begin to imagine today. As a Main Street bank, we recognize that we have an important role to play in helping ensure that all children have the opportunity to acquire and strengthen the skills they need to succeed so that our communities prosper,” said William S. Demchak, chairman, president and CEO of The PNC Financial Services Group. “I join with my PNC colleagues in sharing the pride in all that has been accomplished through PNC Grow Up Great. In this celebration year, the time is right to extend our support and prepare our future leaders for success.”

“Fifteen years in and we know the best is yet to come thanks to the support of our employees, along with the terrific collaborations we’ve embarked on with Fred Rogers Productions, Sesame Workshop and National Head Start Association,” said Sally McCrady, president and chairwoman of the PNC Foundation. “We look forward to making an even greater impact by helping more families, teachers and others inspire the love of learning in our youngest children.”

In addition to the increased funding, details of the year-long celebration include:

  • Launching the “Great Big Book Drive”: PNC invites community members to donate books, which can be dropped off at PNC branches now through April 30. The books will be distributed to early learning organizations across PNC communities.
  • Extending the alliance with PNC is extending its alliance with, an online charity that connects individual donors with classrooms in need, by awarding another $5 million grant from the PNC Foundation to help preschool teachers obtain high-quality resources and learning experiences for their students. From now through May 31, the PNC Foundation will match, dollar-for-dollar, donations that support pre-kindergarten and Head Start teachers’ project requests in the PNC footprint listed on the website. In addition, approximately 52,000 PNC employees will receive a $25 gift card funded by the PNC Foundation, which allows them to award the funds to a project of their choice. To date, the PNC/ alliance has benefited more than 630,000 pre-kindergarten and Head Start students.
  • Awarding $6 million in focused grants: Each PNC regional market will receive up to $150,000 in incremental grants from the PNC Foundation. These grants are designed to support the specific needs of learners from birth to three-years-old; community-based educational experiences for families with young children; or professional learning and skill-development for current or future early childhood educators.

Since 2004, Grow Up Great has focused on helping to prepare children, especially under-served children, from birth to age five, for success in school and life. The initiative goes beyond the classroom, supporting learning and social-emotional development of children at home and across communities by also providing free resources and tools to parents, guardians, caregivers and neighborhood organizations.

Access to high-quality early childhood education and resources is critical. Research shows that quality early education reduces dropout rates, poverty and crime while improving the skills of tomorrow’s workforce.

Highlights of PNC Grow Up Great’s impact over the last 15 years include:

  • Awarded nearly $160 million in grants through the PNC Foundation to support young children in the communities we serve.
  • Encouraged families, caregivers and teachers to inspire a love of learning through educational resources and experiences for more than five million children.
  • Demonstrated leadership by leveraging our relationships with the business community, policymakers and other key stakeholders to elevate discussions about the importance of access to high-quality early childhood education.
  • Donated employee time, skills and expertise in support of the mission. Through Grow Up Great, PNC employees have contributed more than 850,000 volunteer hours and 1.2 million items for use in classrooms and the personal well-being of young children.

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