Premier Bank Launches Campaign to Highlight Community Support
YOUNGSTOWN, Ohio – Premier Bank has launched a new campaign highlighting its commitment to the communities it serves.
The new Powered By (kind) People. Fueled By You campaign covers all the bank’s community outreach going forward and showcases the work its associates do to support the areas they live in.
“The kindness we witness in our communities fuels our passion to support local initiatives, events and projects,” said Vince Liuzzi, vice president and chief banking officer, in a statement. “Whether we are donating time or resources, we know that every act of kindness makes our communities stronger.”
All Premier Bank Associates are invited to participate in the Community Volunteer Program, which allows them to represent the bank while participating in events and organizations they’re passionate about. The program provides paid volunteer time for employees.
The bank has also invited more than 25 of its community partners across its footprint to take part in a video series highlighting how Premier Bank and the organizations work together to support important programs. Locally, the videos are produced by The Business Journal. Featured organizations include Beatitude House, Akron Children’s Hospital Mahoning Valley, AmVets and more. The videos can be watched on The Business Journal’s website HERE.
And to further encourage good deeds, Premier Bank will have scratch-off tickets in all its branches through the end of the year, as well as a digital version at YourPremierBank.com/kindness. Each ticket features activities that anyone can take part in, from donating old cell phones to charities to writing letters of support.
Published by The Business Journal, Youngstown, Ohio.