Regional Chamber, iHeartMedia Announce Strategic Partnership

YOUNGSTOWN, Ohio — A new partnership between the Youngstown/Warren Regional Chamber and iHeartMedia will allow for enhanced marketing and promotion of the region, according to a press release.

Per the partnership, iHeartMedia will provide the Chamber with ongoing marketing support through its six radio properties in the Valley, along with streaming, digital and podcasts platforms. On-air personalities will provide a voice to the Chamber in reaching thousands of target audiences through WKBN 570 AM Morning Show Host Dan Rivers, Mix 98.9 FM Morning Show Host, Gary Rivers, WKBN Afternoon Drive Host Ron Verb, and WNCD 93.3 FM Afternoon Host, Brian Price, according to the release.

“As we continue attracting companies and talent here to grow the economy, this amplification of the business community’s voice will help spread the word about why the Valley is a great place in which to live, learn, work, and play,” Chamber President and CEO Guy Coviello said. “We invest heavily in helping the community speak with a single, collective voice on shaping economic development policy. iHeart is the perfect vehicle to further spread the Valley’s message.”

“We are honored to partner with the Youngstown/Warren Regional Chamber to further expand and promote all the amazing work it does on behalf of the members, businesses, and communities served to make this such an outstanding region,” added Phyliss Gastgeb, iHeartMedia market president.
”iHeartMedia is committed to our communities, our region and its growth. This partnership is a demonstration of that commitment now and for years to come.”

Pictured: Phyliss Gastgeb, iHeartMedia market president, and Guy Coviello, Youngstown/Warren Regional Chamber president and CEO. (Image: iHeartMedia)

Published by The Business Journal, Youngstown, Ohio.