Resnick’s Dandelion-Inc Wins WE Grow Pitch Competition
YOUNGSTOWN, Ohio – Dandelion-Inc was the winner of the WE Grow pitch competition held Nov. 23 by the Youngstown Business Incubator’s Women in Entrepreneurship program.
Dandelion founder Lisa Resnick was among the six participants in the most recent cohort of the YBI WE Grow program. The program provides four weeks of marketing strategy and tools to women entrepreneurs who have been in business for at least two years and are looking for assistance to take their businesses to the next level.
Resnick, who is also managing broker for Burgan Friedkin Commercial Group, said her Mahoning County-based company focuses on supporting women entrepreneurs and their businesses by providing social media strategizing services to ensure the messages they want to convey are reflected correctly. Dandelion will host an event series and eventually online tutorials.
She is using the $1,000 that she received for winning the pitch competition for website design and creation in addition to the event series, both of which are set to launch during the first quarter of 2022, she said.
“The mission of the Women in Entrepreneurship program at the YBI is to promote the growth and creation of women-owned enterprises as a channel for creating personal and community wealth,” Tanisha Wheeler, director of the Minority Business Assistance Center at YBI, said in a news release about the pitch competition and class. “The WE program has developed specialized programming to provide entrepreneurial education, best practices, resources, and guidance to women entrepreneurs.”
Other entrepreneurs participating in the class were Ashlyn Baker, Signatures by Symone; Sheri Bodo and Glenniece Bodo, The Back Rack; Tei’Asha Simms, My Melanin Speaks; Marquala Thomas, Betty’z Simply Clean; and Mara Cunningham, Yo Crash.
Resnick praised the education she received from not only Wheeler during the program, but from her fellow entrepreneurs.
“Honestly, every woman entrepreneur in that room is phenomenal in their own right,” she said. “Let’s face it. It’s not easy out there to start your own business. It’s daunting. It’s intimidating.”
Pictured: Tanisha Wheeler, Minority Business Assistance Center at YBI; Lisa Resnick, founder of Dandelion Inc.; her husband Andrew Resnick and their sons Conor and Sullivan.
Copyright 2022 The Business Journal, Youngstown, Ohio.