Ryznar Keynotes Ohio Grape & Wine Conference

CANFIELD, Ohio – Jeff Ryznar, president of 898 Marketing based here, this week was one of the keynote speakers during the three-day Ohio Grape & Wine Conference, held this week.

The annual event, conducted virtually this year, provides information and resources to enable Ohio wineries and vineyards to increase revenue and boost profits.

Ryznar spoke Wednesday. His topic, “Marketing to Gen X, the Millennials and Preparing for the Z’s,” looked at how wineries can focus on generational marketing instead of marketing for the moment, he says.

“While most wineries focus on the offer of the day or tend to market for the moment, our topic and discussion showed them how Gen-X, Millennials and Gen-Z will change the way they plan for the future of their business,” Ryznar says in summarizing his remarks. “With Gen-X having the most disposable income, Millennials representing the largest target audience and Gen-Z redefining how digital impacts customer service, embracing these three unique customer sets will ensure their winery, like the wine they produce, will only get better with age.”

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