Why Print? Advertising in a print publication has many benefits. Even in a high-tech digital world, print advertising provides an immersive experience for readers.
Here is a list of benefits to advertising in The Business Journal’s print edition:
Credibility: Print is a signal of your market-power. It leaves a lasting legacy of your impact.
Immersive Experience: It delivers a specific and targeted audience with limited distractions.
Control: Advertisers can have control over placement and adjacencies.
Tangible and non-perishable: It exists in the physical world. It can be passed around, cut out and kept.
Compelling: Ads are a function of the image, clear messaging of information and a call-to-action. A good advertisement can direct viewers to a digital landing page.
Engagement: Audiences who read in print are more engaged than when they are scrolling through an email because they made a conscious decision to subscribe to and read that publication in their hands. They are loyal readers.
Cost Effectiveness: Create an advertisement that is not only effective to a specific audience but efficient for your budget. Instead of trying to reach a large number of people just through digital, try reaching a niche in print.
Learn more about our print advertising solutions!
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