The Nine Parts of a Business Plan (Part 2) | Farmers Financial Focus
YOUNGSTOWN, Ohio — Market research is important when putting together your business plan, says Gregory Ensley, team leader for commercial banking at Farmers National Bank.
“What is their strategy in getting whatever their product is out to the end consumer?” Ensley says. “It’s definitely something that should not be overlooked. You’ve got to work towards generating sales and you’ve got to get your name out there, so marketing is a key component.”
In this installment of the Farmers Financial Focus, Ensley wraps up the nine parts to a business plan.
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