United Way of Youngstown Leads Response

By STEVEN LOGAN
Director of Marketing and Communication, United Way of  Youngstown and Mahoning Valley

YOUNGSTOWN, Ohio – When the world came to a stop, The United Way of Youngstown and the Mahoning Valley took a stand, rising up to face the unprecedented challenges presented by the COVID-19 pandemic.

Our United Way chapter shifted into response mode. We shaped our programming to serve the most vulnerable in our community and reinvented the way we connect and assist those in need.

In April 2020, in partnership with the Muransky family, we began our Satur-Day of Caring food distribution. Ed Muransky noticed a gap in the populations being served during the pandemic – seniors, shut-ins, and families that could not or should not venture outside because of health concerns.

On our first Satur-Day of Caring, 25 volunteers packed and delivered food to 110 households. Now more than 150 volunteers deliver essentials to more than 400 households every month. 2021 ended with a substantial holiday food giveaway that distributed more than 1,000 holiday food boxes filled with fresh foods and nonperishable items. We will continue this initiative in 2022 to better serve the most vulnerable in our community.

When the pandemic forced schools to move to online learning, our staff began pivoting educational wrap-around services to virtually support students and families. Working with the Mahoning Valley’s 19 school districts, we were able to identify and distribute over $200,000 in grocery store gift cards to students and families in need. This initiative will continue in 2022.

As students prepared to return to face-to-face learning in 2021, United Way staff began transitioning back to in-person programming. The Success By 6 staff worked tirelessly to welcome students and their families back over the summer months. Nearly 600 children across 18 school districts participated in our kindergarten readiness program, showing improvement in math, literacy  and social emotional development.

Similarly, our Success After 6 staff began pivoting to welcome students back to in-person after school programming, while continuing to offer virtual tutoring. The Vello Program offers one-on-one reading sessions for students and tutors through a safe and secure digital setting. In 2021, that program expanded from just one school to four.

One of our most popular programs is the Imagination Library, which United Way launched in 2014 in Mahoning County. The program promotes the love of reading at the earliest of ages.

In 2019, Gov. Mike DeWine launched the Ohio Governor’s Imagination Library, which extended the reach of the program. Mahoning County now has 51% of eligible children enrolled in the program. More than 6,000 children across the county, from birth to age five, receive one free book a month.

Of the 10 most populous counties in Ohio, Mahoning County reported the highest percentage of children enrolled, 12% higher than state average.

Despite job loss, shutdowns and increasing uncertainty, United way donors stepped up in a big way in 2020. Even though we were forced to cancel many in-person events and fundraisers, our campaign exceeded $3 million.

 In 2021, we worked through many hybrid and alternative fundraisers that allowed us to raise significant dollars. These efforts, combined with our donors once again giving back to our community, put us on track to exceed $3 million for the fourth straight year. We will announce our final amount in mid-February. We are thankful to our donors and volunteers who were able to give back to our neighbors in need.

The United Way of Youngstown and the Mahoning Valley was founded in 1919 and today funds programs in early education and emergency services. We have eight full-time and two part-time employees.

Copyright 2022 The Business Journal, Youngstown, Ohio.