WRTA Participates with Moovit for Mobile Ticketing

YOUNGSTOWN, Ohio — Western Reserve Transit Authority is participating in a mobile ticketing application that will make trip planning and paying easier and safer.

The EZfare app is created by Moovit is an Intel company and Mobility as a Service (MaaS) solutions provider that is introducing the app to 13 transit agencies in Ohio and Kentucky in partnership with NEORise and Masabi, according to a press release.

Mobile ticketing keeps passengers and transit agency employees save by providing contactless fare payment that can be visually inspected or scanned. With no need to handle cash, cards or interact with the ticketing infrastructure, maintaining social distancing is easier for riders and transit agency employees, according to the release.

“Our vision for a MaaS experience is to give riders the ability to plan, pay, and ride for any public transit, shared mobility, and micro-mobility option – via one app,” said Yovav Meydad, Moovit’s chief growth and marketing officer. “With seamless integration of mobile ticketing and payment providers, users no longer need to search pockets for change or stand in line to top up monthly transit passes. We are excited to partner with Masabi and NEORide to offer riders a convenient, efficient, and safe way to plan, pay, and ride transit as we continue advancing into our New Normal.”

With the EZfare app, riders can plan, pay and navigate their trip. Riders input their destination and select their transportation route. The app will display the total cost of the trip, enable in-app ticket purchasing and provide a unique QR code to be scanned for ticket validation. The code can be either visually inspected or scanned by onboard validation units that are being distributed to the 13 agencies.

Currently, rides on all WRTA buses are free through Dec. 31. The app’s fare payment option will be available when WRTA resumes charging riders.

CLICK HERE for more information on the EZfare app.

Published by The Business Journal, Youngstown, Ohio.