WRTA Rolls Out 2nd ‘Give Local Small Business a Lift’ Campaign

YOUNGSTOWN, Ohio – Western Reserve Transit Authority’s second annual “Give Local Small Business a Lift” campaign is underway.

The campaign is designed to promote local small businesses, spotlighting 12 that exemplify the Mahoning Valley’s entrepreneurial spirit and work ethic, a news release states.

“Small business is the backbone of our economy across the nation, and especially here in the Valley,” said Dean Harris, WRTA executive director. “WRTA is proud to provide transportation to much of the workforce of these businesses, and this campaign is our effort to give them the recognition and support they deserve.”

Small businesses in Mahoning County can complete a form on WRTA’s website to nominate themselves. Nominations will be accepted through March 31. In 2022, more than 80 local businesses applied.

After nominations are received, three local community leaders who serve as co-chairpersons will select the 12 winners. The businesses will be promoted on WRTA buses, its digital sign downtown, TV spots, social media and ads donated by The Business Journal.

The winners will be notified the first week in April. The featured businesses will be publicly announced and presented their awards at a kickoff event April 20 at Concept Studio, downtown. During the kickoff event, two drawings will be held, and one business will also receive a $3,000 TV advertising campaign donated by WKBN-TV, and one business will receive a $3,600 social media campaign donated by BOPsocial.com.

The promotion of the 12 businesses will begin April 30 to coincide with National Small Business Week, and will continue through July 30.

Published by The Business Journal, Youngstown, Ohio.