Education

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YSU Business Students Place 2nd at Competition

April 17, 2018
YSU Business Students Place 2nd at NASBITE

YOUNGSTOWN, Ohio – A team of four Youngstown State University students placed second at the 2018 Nasbite International Student Case Competition.

The Nasbite — the National Association of Small Business International Trade Educators International Student Competition — brings the best business students together to work on solutions to an international marketing challenge submitted by Otto Environmental Systems.

The YSU team members are Fabio Bassil of Boardman, Mariah Carna of New Wilmington, Pa., Adam Hauser of Andover and Joseph Scott of Cortland. Under the guidance of marketing professor Omer Genc, the student group presented its case analysis and international marketing plan at the 31st annual Nasbite International Conference in Baltimore.

“Participating in the competition helped develop my skills in analyzing international markets for a global corporation. I got the opportunity to showcase my Certified Global Business Professional Certificate throughout this case,” said Carna. “The proficiencies developed in this competition including case analysis, market selection and entry strategies were beneficial for our YSU student team.”

Otto Environmental Systems, a manufacturer of waste management containers operating in Charlotte, N.C., is looking to expand globally, focusing on the South American market.

Teams were to analyze South American countries and pick one to develop an entry and marketing strategy for Otto Environmental Systems. YSU’s team selected the Chilean market.

Pictured from left: Omer Genc, assistant professor and marketing and faculty adviser, Joe Scott,, Adam Hauser, Mariah Carna and Fabio Bassil.

SOURCE: YSU News Center

Published by The Business Journal, Youngstown, Ohio.