898 Marketing Achieves Revenue Gain of 150%

CANFIELD – In 2019, revenue at 898 Marketing grew by almost 150% over the previous year.

“The growth 898 Marketing experienced in 2019 was unprecedented for the agency and the momentum it created has continued into 2020,” says Jeff Ryznar, president. 

The company, founded in 2014, began last year with three full-time employees and a shared, multibusiness office space. By the end of 2019, it had expanded to 11 full-time employees and a new double-suite office space.

898 Marketing also acquired Pebble Media, bringing video production in-house and expanding the possibilities for development of video content.

And the agency started an intern education program last year,  employing 10 interns throughout the year. 

With an expanding list of clients, 2020 is shaping up to be even busier than 2019, Ryznar says.

“While our performance is garnering more interest from local businesses, our reputation is gaining momentum from national and international brands,” Ryznar says. 

Looking ahead, the company’s goals are to embrace omni-channel marketing and to understand people’s online, social and digital behaviors, which can be deciding factors in the success of a campaign.

“Mobile devices are the key to acquiring and accessing customers,”  he explains. “Every individual now walks around 24 hours a day with a video monitor. This requires us to be more creative, more dynamic and more effective with video as a primary form of communication instead of a luxury.”

In 2019, 898 Marketing donated over $25,000 in gifts to charitable foundations and sponsorships that support causes, including Ursuline High School, Akron Children’s Hospital, Golden String and the United Way.

Additionally, Ryznar and his wife, Dr. Meredythe McNally, are serving as co-chairmen of the American Heart Association’s 2020 Tri-County Heart Ball in April. 

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