Armstrong Offers 4K UHD Channel for Olympics

BUTLER, Pa. — Armstrong will offer customers the cable company describes as “unprecedented coverage” of NBCUniversal’s multiplatform coverage of the Games of the XXXI Olympiad from Rio de Janeiro,  including the availability of a dedicated channel broadcast in 4K Ultra High Definition,.

NBCUniversal will provide 83 hours of coverage in 4K Ultra High Definition on a one-day delay beginning today. This coverage includes the opening and closing ceremonies, swimming, track and field, basketball, the men’s soccer final and judo, as well as scenes from Rio.

“Armstrong is pleased to be one of a very few television providers in North America to offer a 4K Ultra High Definition solution for the 2016 Rio Olympics,” said Jeffrey A. Ross, Armstrong president, in a prepared statement.

4K Ultra High Definition technology displays images at over eight million pixels (3,840 by 2,160), providing pictures with an ultra-high resolution that is roughly four times that of current HD (1,920 by 1,080 pixels), according to the announcement. Customers will need a television set capable of receiving a 4K signal over the cable (RF) input and one of Armstrong’s 4K Connect Kits available for free at their local Armstrong office.

The service is provided at no cost.

For more information, check Armstrong’s blog, at

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