School Sports Programs Use Digital Marketing

POLAND, Ohio – Poland Seminary High School boys basketball head coach Eric Fender understands the power of social media as a marketing tool. He uses Twitter and Instagram to promote the 55 businesses that financially support the school’s athletics teams as sponsors.  “This is just something we can give back to our fans and the opposing fans coming in, to see who has donated to our program,” Fender says. “Also, we are able to put it out there on social media for those who lik

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