ASECU Grows to 14,000 Members
AUSTINTOWN, Ohio — Associated School Employees Credit Union starts its 61st year with assets of $133 million and more than 14,000 members.
ASECU added more auto dealers last year to its Dealer Direct loan program. “This partnership affords consumers the ability to shop for a vehicle and have it financed at the credit union in one simple transaction,” CEO Michael Kurish says.
As more consumers prefer to conduct routine transactions digitally and perform more sophisticated engagements in person, branch strategies are evolving and adapting to member needs, Kurish says. As a result, ASECU is offering more products and services online as it improves and updates its digital presence.
In 2019, the credit union began a Savings Day program at Lordstown Elementary School, in which students learn the basics of saving and budgeting. Students in the fourth through ninth grades pick a field trip destination and then must save enough money to cover the expenses.
In November, ASECU attended the OSBA Conference in Columbus alongside Lordstown Elementary students to showcase the Savings Day program.
ASECU employs 33.
As one of the last locally owned financial institutions in the Mahoning Valley, Kurish says, ASECU looks for growth in membership, assets and community involvement.
Copyright 2020 The Business Journal, Youngstown, Ohio.
CLICK HERE to subscribe to our print edition and sign up to our free daily headlines.