Avoiding the Road to Irrelevance

While we are practicing social distancing, we are losing out on face-to-face contact with our customer base and potential new clients.

In this video, Jeff Leo Herrmann, CEO of The Business Journal, describes the importance of optimizing your digital presence using tools like LinkedIn. A LinkedIn account provides the opportunity for you to broadcast your own personal record of knowledge and expertise.

In addition, an optimized company LinkedIn account will keep your business relevant and connected to the rest of the business community, while touting your services and promoting brand recognition.

For assistance with your LinkedIn profile, or other means of keeping up your online presence, contact Jeff Leo Herrmann at JHerrmann@business-journal.com.

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