Growth Report 2017: Copeland Updates Its Business Model

Editor’s Note: The following story is from Growth Report 2017, published by The Business Journal.

By Mary Walker, marketing director, Copeland Oaks

SEBRING, Ohio — “While we cherish our rich history and honor all those who have played a part in it, there is an awareness of a new beginning on our campus today,” says Dave Mannion, CEO of Copeland Oaks Retirement Community, as he looks forward to 2017.

Mannion is referring to the change to a “team management” approach that began early in 2016 when he was appointed by the Copeland Oaks board as CEO,  Jason Cicchillo was appointed chief operating officer, and Lisa Gentile, was appointed director of resident relations and development.

In reflecting on 2016, he observes, “Our blessings have included a more responsive approach to resolving resident concerns, and a restored and successful business model.”

Proof that the new management approach is successful includes a 6% increase in revenue and a 1% decrease in operation expenses during the first half of the current fiscal year. “We have had the best start to this fiscal year since 2001,” Manion reports.

2016 also saw facility improvements on the 230-acre campus.

Because of the popularity of the Copeland wellness programs, the Buckeye Aerobics Studio opened last summer.

A half-mile cement walkway that encircles the five-acre Lake Copeland was constructed to provide a safe and scenic path for residents to exercise and enjoy the natural landscape. A pickle ball court was installed adjacent to the activities center and the indoor warm-water swimming pool. New outdoor amenities include a fishing pier that is wheelchair safe.

The Copeland Clinic was expanded to include more exam rooms and patient care areas to accommodate the physicians and clinical personnel who provide services for campus residents on a regular schedule.

Crandall Medical Center completed installation of a fully electronic medical records system that went “live” in November.

Completed in late December were renovations to catered living apartments in Building 5.  A step between assisted living and independent living, the monthly rental for catered living apartments includes support services such as weekly housekeeping, meals, linen changes, free grocery delivery and help with medications.

In the fall, a face-lift to the main entrance to the Beeghly complex was completed.
Slated to in February are renovations to the main dining room to include new windows, wall and floor coverings, lighting and furnishings.

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