How to Develop an Organic Social Media Strategy | Gameplan for Growth 12-02-21

Your business should ideally have some sort of social media presence, says Rob Palowitz, President of PALO Creative in Youngstown.

Still, “it’s a good idea to prioritize the platforms that will most effectively reach your target audience and accomplish your goals,” he says.

In this episode of Gameplan for Growth, Palowitz takes you step-by-step through the process of developing an organic social media strategy.

“Be creative, be bold, but most importantly, be intentional,” says Palowitz.

“If you’re not aiming at a specific target you’ll never hit it.”

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