The Basics of Customer Segmentation | Gameplan for Growth 12-22-21

As we all know, not all customers are the same.

“By segmenting current and potential customers into separate groups,” you can tailor your message to the right audience say Rob Palowitz, president and CEO of PALO Creative in Youngstown.

“When you buy a Christmas gift do you give everyone the same thing,” asks Palowitz.

“Probably not.”

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