Free Webinar Today Tells How to Leverage Growth Report 2020

YOUNGSTOWN, Ohio — Plenty of individuals have already registered for The Business Journal’s webinar today on how to leverage our Growth Report 2020 issue.

Through a print and online platform, Growth Report 2020 can drive revenue, improve customer retention and new customer acquisition.

And to show you and your company how to leverage this unique opportunity, The Business Journal is hosting a free webinar at 11:30 a.m.

Jeff Leo Herrmann, CEO of the Youngstown Publishing Co., will discuss what the Growth Report is, how it’s used by the market, how to submit a story and how to leverage that attention.

The Business Journal, the definitive record of market transformation, has produced the most comprehensive reference guide of the companies in our region since 1985, when the first Growth Report was published.

Submitting a company story to be showcased among more than 225 businesses and nonprofit organizations is “an effective way to jump-start your 2020 marketing plan,” Herrmann says. “Each year, we pack 144 pages with vital information on regional businesses, providing an incredible resource that the most influential readers in our region refer back to year-round.”

“By submitting a story, contributors benefit two ways,” he begins.

First, it’s an opportunity for companies that are driving the growth and transformation of our market to tell their story in a narrative way, he says.

Second, companies have an opportunity to leverage that content, paired with print and digital ads, to double their exposure and further their business growth. A year-long ad strategy keeps a company top-of-mind to readers and website visitors, he says.

During the free webinar, Herrmann will review how to further activate your Growth Report story once it’s published and why advertising amplifies that activation.

“We’ll also review next steps on how to take advantage of that all year,” he says.

The webinar is scheduled for Jan. 7 at 11:30 a.m. CLICK HERE to register.

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