Good Health Takes ‘Deep Roots,’ Entrepreneur Says
YOUNGSTOWN, Ohio — Good soil and strong roots are needed for most any plant to grow and remain healthy. Applying that concept to help people have healthier skin and hair is the goal of Deep Roots Self Care, a new business started by Carmella Williams.
“Even though we have access to great products people are saying, ‘My hair is still dry,’ “ says Williams. “It’s not that we don’t have access, it’s really about what we’re missing in our diet.”
Deep Roots, based inside the Youngstown Neighborhood Development Corp.’s commercial kitchen at 822 Billingsgate Ave., offers cold-pressed juice mixes and plants.
The company, which celebrated its opening with a ribbon cutting Friday, is a subsidiary of Carmella Marie, a business that manufactures and sells products for women with textured hair that is also owned by Williams.
The juices are a “collagen booster” that can help improve people’s skin and hair health, and are also meant to promote a healthy immune system by helping people get more healthful foods in their diet, she explains.
The plants, Williams says, can help people get healthier hair and skin by reducing stress. “Less stress means less hair loss.”
They can also improve people’s health through their various properties, she adds.
The snake plant, for example, can help people get better sleep if it’s placed in their bedroom at night.
“It produces oxygen at night so while you’re sleeping you can have nice, fresh oxygen,” Williams said.
Deep Roots employs five and offers four juices with plans to add more in the future.
“We’ll eventually get into shipping and doing self-care packages,” once they get approval from the F.D.A., Williams says.
Deep Roots is open Fridays from 11 a.m. to 6 p.m., Saturdays from 9 a.m. to 3 p.m. and Sundays from 11 a.m. to 2 p.m..
Pictured at top: Dianna Houston, Andrew Carlysle, Larinda Carlysle, Carmella Williams, Casey Anderson and Daisjha Parks
Copyright 2023 The Business Journal, Youngstown, Ohio.