Mahoning Visitors Bureau Garners 5 MIDDY Awards
YOUNGSTOWN, Ohio — The Mahoning County Convention & Visitors Bureau received five MIDDY Awards, including two for first-place finishes, presented at the Ohio Association of Convention and Visitors Bureaus’ annual Education Conference this month. These awards, which recognized excellence among member bureaus, are presented for destination marketing and tourism developments.
Mahoning County captured first and second place in the leisure travel advertising category for ads featuring The Butler Institute of American Art and Fellows Riverside Gardens. The CVB also won first place in the B2B category for a Group Tour (motor coach) advertisement, second place for the 2015 Youngstown & Mahoning County Visitors Guide, and second place for its promotional video, “You Belong Here.”
“We’ve worked very hard to raise awareness of all of the wonderful things to do and see in Mahoning County and are constantly promoting our area in the most positive way possible,” said Linda Macala, Mahoning CVB executive director. “2015 has been a very busy year, with visitor information requests coming in from all over the country, and it’s very rewarding to have our work and our efforts recognized by our peers.”
Award recipients are recognized for excellence in objectives, results, creativity and originality, said Randie Adam, director of marketing for Cincinnati USA and chairwoman of this year’s awards. A total of 127 entries were received in print, advertising, promotion, social media, TV/video, website and marketing campaign categories. All entries were judged by a team of experts in the communications, advertising, public relations, publications and/or tourism fields from outside of the Ohio Association membership.
Pictured: Linda Macala, executive director of the Mahoning County Convention & Visitors Bureau receives MIDDY Awards from Larry Fletcher, president of the Ohio Association of Convention and Visitors Bureaus.
Copyright 2022 The Business Journal, Youngstown, Ohio.