Moliterno Addresses Health Care Marketing at NatCon23

YOUNGSTOWN, Ohio – Larry Moliterno, president and CEO of Meridian HealthCare, recently spoke at NatCon23 in Los Angeles.

This was the third year in a row Moliterno was invited to speak at the event.

NatCon23, hosted by the National Council for Mental Wellbeing, is the largest conference that addresses mental health and substance use treatment. Thousands of health care professionals attended the event from May 1-3.

In his presentation, titled “Re-Introducing Your Organization to the Changing Healthcare Industry Through Marketing and Branding,” Moliterno discussed how integrated care organizations can attract new audiences through marketing and branding strategies.

“In a changing health care industry, behavioral and primary health care will no longer operate independently,” Moliterno shared. “Bidirectional integrated care is the new benchmark for meeting patients’ needs, and organizations that embrace this new model will need to reintroduce themselves to a new population of patients through their marketing and branding efforts.”

Moliterno guided professionals in the industry through a variety of challenges, such as harnessing the benefits of a comprehensive marketing and branding campaign, recognizing challenges associated with a company’s reinvention or evolution and identifying target audiences for each aspect of the business without compromising the organization’s identity.

Moliterno also provided insight into traditional and digital marketing channels and how organizations can use them to maximize their exposure to their new target audiences.

Throughout his presentation, Moliterno shared Meridian’s own experience and lessons learned along the way.

“It’s important to share what worked well for us and the issues we had along the way as Meridian transitioned from a community-based behavioral health center to a viable medical facility,” Moliterno said. “Sharing this knowledge will help organizations around the country provide better care for their patients.”

Published by The Business Journal, Youngstown, Ohio.