Awards & Events

Nonprofits to Learn Nascar Fundraising Techniques

NEW CASTLE, Pa. — A city native who travels the country to tell nonprofits how they can drive fundraising by emulating Nascar will share his insights March 27 at The Confluence downtown.

Mike Lysakowski, a graduate of Shenango High School and Westminster College, works in the auto racing industry as a marketing and PR consultant and race broadcaster. His presentation, “Fund Raising in The Fast Lane,” is being sponsored by Deb Avery of Farmers Insurance. It begins promptly at 6 p.m.

“Nascar teams have carefully honed the best methods for landing sponsorships of $20 million per year, and I want to share that knowledge to benefit the people who are making a difference in our community,” Lysakowski said.

During Nascar’s off-season, Lysakowski presents his seminar, at a cost, to audiences in Las Vegas, Indianapolis and Florida. He credits Avery’s sponsorship with enabling nonprofits in Lawrence County to hear the presentation at no charge.

“Anyone who attends the seminar will leave with a thorough understanding of how to properly approach a business, and land a sponsorship of $3,000 for a church carnival; a $2,000 sponsorship for a golf outing or a 5K race; even a $500 sponsorship for a soccer team. The same strategies that bring millions of dollars in revenue to professional racing teams can easily be scaled back, and implemented by nonprofit volunteers,” he says.

Although there is no cost to attend, call Avery at 724 856 8640 to reserve a seat.

Pictured at top: Mike Lysakowski

Copyright 2020 The Business Journal, Youngstown, Ohio.