Recruiting Videos Target Electrician Apprentice Candidates

YOUNGSTOWN, Ohio – From making a good living to living a good life, the electrician apprenticeship program is as unique of a career opportunity as the individuals matriculating through it.

That dual focus is the aim of a new series of videos launched by NECA-IBEW Electricians of the Mahoning Valley to appeal to apprentice candidates. Canfield’s 898 Marketing led the production with support from Houck Agency.

“We wanted to do something a little different and intentionally appeal to how the younger generation consumes content,” said Tom Lipka, executive director of Mahoning Valley NECA. “There’s a story behind each apprentice’s path to the electrical trade, and these videos offer a first-hand snapshot through the eyes and words of a cross section of our own people.” 

The series includes three 30-second videos on the respective topics of “College or Trades,” “The Union Brotherhood” and “Pay and Benefits.” A two-minute, longer-form video tells a comprehensive story behind a career in the electrical trade.

Starring in the videos are members of apprentice classes in Warren and Youngstown, including Katie Gintert, a working mom; Brad Phillips, a former college student who studied architecture; Emily Nusser, who had no exposure to the building trades while growing up; and Ryan George, a former nonunion apprentice.

Each of the videos are hosted on a newly redesigned landing page, ATradeThatPays, where visitors can find more information about the Warren and Youngstown JATC electrical apprentice programs and also apply online.

Applications are accepted year-round and can be found on the ATradeThatPays website. The Warren and Youngstown Electrical JATCs operate separately, so interested applicants can choose which local they would prefer.

A recruiting event, the Mahoning Valley Skilled Trades Expo, will take place Sept. 20 and 21 at the Canfield Fairgrounds. Local schools will participate in the mornings, while the event is open to the public each afternoon from 3 to 6 p.m. NECA-IBEW Electricians will be among several building trades exhibiting and offering hands-on activities.


Pictured at top: Brad Phillips, a NECA-IBEW apprentice.

Published by The Business Journal, Youngstown, Ohio.