The Story Behind the Name of a Brand

Every client starts with a story, which is the story behind the name of a company.

Those brands named after a person is as interesting and sometimes more intriguing than the company itself.

In this 90-Second Guru video, Jeff Ryznar plays his own version of the TV series “Deal or No Deal,” where he gives you the name of a brand that is named after a person, and you have to guess if the person was real or was made up for the brand.

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.

In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

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