Jeffrey Ryznar, founder and president of 898 Marketing in Canfield, is a strategic marketing professional with over 15 years of experience in delivering results for regional and national brands. After graduating from Ursuline High School, he obtained his B.S. in marketing and management information systems from Miami University in 2002.
He successfully oversaw the marketing and advertising efforts for Ford Motor Co. (New York) and General Motors (Chicago) Dealer Associations throughout the Midwest, including the Mahoning Valley. Jeff also oversaw the strategic marketing initiatives for the Cleveland Cavaliers as the team’s director of strategic marketing, and served as vice president of marketing for Phizzle, a San Francisco-based engagement automation company named one of Forbes magazine’s Most Promising Companies.
Strategy. Execution. Results.
898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.
The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.
In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions, and analytics division, Embark Data.
I have always been a fan of science fiction movies. Ever since I was 9 years old when my father took me to East Junior High School in Warren where he voluntarily taught classes for students who wanted to appreciate and learn more about science fiction, I was enamored with the genre and the creativity […]
I have always been a fan of science fiction movies. Ever since I was 9 years old when my father took me to East Junior High School in Warren where he voluntarily taught classes for students who wanted to appreciate and learn more about science fiction, I was enamored with...
In this installment of AMA | Ask the Marketer Anything, Jeff Ryznar of 898 Marketing in Canfield, takes questions from Allison Vross, of Simon Roofing in Boardman, and Josh Zarlenga of HBK CPAs & Consultants in Canfield, who ask him questions on how to improve their businesses for 2019. "What...
As you review your 2019 marketing strategy, you may have some questions, such as what to prioritize in your overall strategy when you have a limited marketing budget? This year, Jeff Ryznar of 898 Marketing in Canfield will be answering your marketing strategy questions in his new Business Strategies Video...
With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become realities. However, the practice of developing your marketing plan for 2019 brings with it the […]
With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become realities. However, the practice of developing your marketing plan for...
Every client starts with a story, which is the story behind the name of a company. Those brands named after a person is as interesting and sometimes more intriguing than the company itself. In this 90-Second Guru video, Jeff Ryznar plays his own version of the TV series "Deal or...
Since its launch 7 years ago, Instagram has gone from a place to share blurry over-filtered iPhone pictures to one of the leading social media platforms worldwide. With over 800 million active monthly users, Instagram is now third to Facebook and YouTube on the list of most popular social networking...
At 898 Marketing, we receive emails and messages through social media from companies asking our opinions and for our assistance about a topic we all should be doing our homework on: marketing to millennials. Not only do millennials make up the largest demographic of individuals doing business and research online,...
September is the perfect time to take a look at what you have planned for the fourth quarter to make sure you close out the year on your best foot. While the majority of marketing efforts take about three months to make an impact in your business. Changes to your...
Font treatments, images, icons, logos ... all of this is important when it comes to representing your company's brand. But one element that has just as much influence over your customers is the most often overlooked – color. What colors do you use in your promotional materials or on your...
With more than 2 billion active users on Facebook the opportunity for your company to target your customers on the social media platform is immense. Recently, Facebook made changes to its advertising solution that will directly impact how you navigate the multiple targeting layers for demographics, location, behaviors and interests...
