Jeff Ryznar

898 Marketing

Jeffrey Ryznar, founder and president of 898 Marketing in Canfield, is a strategic marketing professional with over 15 years of experience in delivering results for regional and national brands.  After graduating from Ursuline High School, he obtained his B.S. in marketing and management information systems from Miami University in 2002.
He successfully oversaw the marketing and advertising efforts for Ford Motor Co. (New York) and General Motors (Chicago) Dealer Associations throughout the Midwest, including the Mahoning Valley. Jeff also oversaw the strategic marketing initiatives for the Cleveland Cavaliers as the team’s director of strategic marketing, and served as vice president of marketing for Phizzle, a San Francisco-based engagement automation company named one of Forbes magazine’s Most Promising Companies.

Strategy. Execution. Results.

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.
The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.
In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions, and analytics division, Embark Data.

Pitfalls to Avoid in Your 2019 Marketing Plan

With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become realities. However, the practice of developing your marketing plan for 2019 brings with it the […]

With the New Year approaching, many companies will be focusing on their marketing efforts for 2019. The New Year brings new opportunities to have a positive impact with your customers, employees and your product offerings, which helps your resolutions become realities. However, the practice of developing your marketing plan for...

The Story Behind the Name of a Brand

Every client starts with a story, which is the story behind the name of a company. Those brands named after a person could be as interesting and sometimes more intriguing than the company itself. In this 90-Second Guru video, Jeff Ryznar plays his own version of the TV series "Deal...

Tips to Get Started on Instagram

Tips to Get Started on Instagram

Since its launch 7 years ago, Instagram has gone from a place to share blurry over-filtered iPhone pictures to one of the leading social media platforms worldwide. With over 800 million active monthly users, Instagram is now third to Facebook and YouTube on the list of most popular social networking...

Marketing to Millennials

At 898 Marketing, we receive emails and messages through social media from companies asking our opinions and for our assistance about a topic we all should be doing our homework on: marketing to millennials. Not only do millennials make up the largest demographic of individuals doing business and research online,...

End 2018 With a Strong Marketing Strategy

September is the perfect time to take a look at what you have planned for the fourth quarter to make sure you close out the year on your best foot. While the majority of marketing efforts take about three months to make an impact in your business. Changes to your...

What Color Is Good for Your Company?

what certain colors mean

Font treatments, images, icons, logos ... all of this is important when it comes to representing your company's brand. But one element that has just as much influence over your customers is the most often overlooked – color. What colors do you use in your promotional materials or on your...

Facebook’s Marketing Opportunities are Immense

Facebook Marketing Opportunities are Immense

With more than 2 billion active users on Facebook the opportunity for your company to target your customers on the social media platform is immense. Recently, Facebook made changes to its advertising solution that will directly impact how you navigate the multiple targeting layers for demographics, location, behaviors and interests...

How to Measure Social Media Success

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation. The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to...

Prepare for Marketing Your Company in the New Year

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation. The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to...

Outtakes from Jeff Ryznar’s 2017 Guru Videos

898 Marketing in Canfield, 23 Lisbon St., is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation. The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to...