Television Planning & Buying in 2020

“The end of the year is almost here and 2020 media planning is going to be a competitive year, especially as it relates to tv,” says Jeff Ryznar from 898 Marketing in Canfield.

“If you want to advertise on tv and reach the large audience it offers, the first step is to determine what your budgets are, what your goals are, and who you want to target,” says 898’s media and communications manager, Kelly Fertig.

In episode 4 of Stop Talking. Start Doing, Fertig goes over some tips on television planning and buying in 2020.

898 Marketing in Canfield, at 5721 Shields Road, Suite A, is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.
In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

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