Finding a Solution to a New Problem in the Market
While the coronavirus pandemic forced many businesses to close, it also offered other businesses, like Contagion-Clean in Poland, the opportunity to hone in on solutions to the new challenges that arose in these unprecedented times.
When the pandemic began, Dr. Robert Simerlink, a nurse anesthetist with a Ph.D. in medical science, saw an opportunity to meet a growing demand for fast and effective disinfection services.
Simerlink and two partners, Dan Welsh and Steven Sullivan, soon formed Contagion-Clean, and company is one of a handful in the region whose solution is on the EPA’s N-List against harmful viruses including SARS and COVID-19. The water-based disinfectant is an alternative to harsh, toxic disinfectants, requiring only minutes to dry before allowing people to return safely to perform their activities or duties.
In episode 8 of “Stop Talking. Start Doing,” Jeffrey Ryznar, founder and president of 898 Marketing, explains how new businesses like Contagion-Clean can take the guesswork out of creating a successful marketing plan by staying focused on their mission and their intended audience.
“Contagion-Clean was hyper-focused on what they did well, and who they’re talking to,” says Ryznar. “It made putting together a plan and a brand that much easier.”
To learn more, watch the video above.
898 Marketing in Canfield, at 5721 Shields Road, Suite A, is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.
The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective. In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.
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