AMA with Jeff Ryznar

How to Utilize Content Atomization

“Content marketing can be timely and expensive,” says Bill Rusu, content marketing manager at 898 Marketing.

“Content Atomization is the principal of using, reusing, and repackaging content that you’ve already created, so you can get the biggest possible return on your investment,” says Rusu.

In episode 6 of Stop Talking. Start Doing., Rusu visits with Jeff Herrmann, CEO of the Youngstown Publishing Company, to learn how The Business Journal applies atomization to their content.

898 Marketing in Canfield, at 5721 Shields Road, Suite A, is a strategic marketing and creative consultancy delivering accountable business development campaigns with a relentless commitment to brand growth and digital innovation.

The company has proven that customized strategic marketing plans incorporating traditional, video, digital, mobile and social tactics do not have to be costly for small and medium-size businesses to be effective.In addition to crafting custom marketing direction designed to achieve business objectives, 898 Marketing serves as a network of resources, including its in-house video production team, TV Eye Productions.

Copyright 2020 The Business Journal, Youngstown, Ohio.